With the improvement of living standards, people pay more and more attention to their own health problems, and as one of the essential factors for human survival, projects related to the health of household water are more and more popular, the water pipe cleaning project is one of them.

But how to do the market development?

Here are some quick ways to open up the market early on.

1. The most direct and simple way-community promotion
2. The most efficient way is- Promote it through the pipeline cleaning program.
3. The easiest way is in the short term advertising.

These methods have their own advantages and disadvantages, here we want to clarify the first method with you – community promotion.

Advantages of community promotion

1. Anyone can do it

There is no need for you to have any special background or resources. The target customer group is very precise. All the residents in the community are our prospective target customers, and the correlation between customers and customers is very strong.

2. The similar pipeline situation

The pipeline situation of the same community is basically the same, the operation is simple, and there is a very strong possibility of fission transmission.

Disadvantages of community promotion

1. Low efficiency

This method is a kind of face-to-face promotion, which requires the distribution of leaflets one by one and communication between people, so the initial efficiency is very low.

2. Strong face-to-face communication skills are required

We need to let the customer know what you do in a short period of time, what is the benefit to the customer, and how does the dirty water harm people’s health…. And that’s often what you don’t have at the very beginning.

Therefore, community promotion needs to pay attention to the following details::

1. Time selection: The promotion time is not the longer the better. Imagine, when people finish a day’s work, have dinner, or take their children out for a walk to relax, will they be more willing to learn something new at this time?
2. Play video with mobile phones: Play video materials with mobile phones, and then introduce our water pipe cleaning service, it is easier to attract people’s interest and combined with the carefully formulated promotion plan, it will be easier to obtain orders.
3. Small gift: The specific operation is to let customers add facebook or WA friends by scanning code, and then share the advertisement information of water pipe cleaning we require through Facebook or WA to get a small gift. In this way, the use of online publicity can quickly and at a low cost let more customers know about the water pipe cleaning service.

The above is about the water pipe cleaning and the development of customer methods and ideas in the community publicity to pay attention to the details.